Digital Strategist job description.
A Digital Strategist develops and oversees an organization's digital marketing direction, aligning channel strategy, content, and campaigns with business goals. They analyze market trends and performance data to guide decisions across web, social, and paid media, working with creative and analytics teams to improve digital reach and conversion.
The Digital Strategist job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Digital Strategist Reports to: Marketing Director or Head of Marketing
A Digital Strategist develops and oversees an organization's digital marketing direction, aligning channel strategy, content, and campaigns with business goals. They analyze market trends and performance data to guide decisions across web, social, and paid media, working with creative and analytics teams to improve digital reach and conversion.
- Develop digital strategy roadmaps aligned with business objectives
- Analyze market trends, competitors, and audience data to inform planning
- Coordinate digital campaigns across web, social, email, and paid channels
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Director or Head of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop digital strategy roadmaps aligned with business objectives
- Analyze market trends, competitors, and audience data to inform planning
- Coordinate digital campaigns across web, social, email, and paid channels
- Set and track KPIs for digital marketing performance
- Collaborate with content, creative, and analytics teams on execution
- Present strategy recommendations and results to leadership
- Manage digital marketing budgets and channel allocation
- Stay current on emerging platforms, tools, and best practices
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, communications, or related field
- 3+ years of digital marketing or strategy experience
- Proficiency with analytics and marketing platforms (Google Analytics, Meta Ads, etc.)
- Strong data interpretation and presentation skills
- Experience leading cross-functional digital campaigns
- Certification in Google Analytics, HubSpot, or similar platforms
- Background in SEO, paid media, or marketing automation
Eight steps from download to publish.
- 01Open the Digital Strategist job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Digital Strategist job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Director or Head of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- How does a Digital Strategist differ from a Digital Marketing Manager?
- A strategist focuses more on planning, direction, and analysis, while a manager typically owns day-to-day execution of campaigns; in smaller teams the roles often merge.
- What tools should candidates be familiar with?
- Common expectations include Google Analytics, paid media platforms, SEO tools, and basic marketing automation or CRM software.
Other documents in this neighbourhood.
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes online marketing campaigns across channels such as email, social media, search, and paid advertising.
Marketing Director
A Marketing Director sets and executes the organization's marketing strategy across brand, demand generation, and communications.
Content Strategist
A content strategist plans and guides an organization's content across channels to support business and audience goals.
This Digital Strategist job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.