Director of Sales job description.
A Director of Sales leads the sales organization to achieve revenue targets and market growth. They develop sales strategy, manage sales managers and teams, and align sales execution with broader company objectives while building key client and partner relationships.
The Director of Sales job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Director of Sales Reports to: VP of Sales or Chief Revenue Officer
A Director of Sales leads the sales organization to achieve revenue targets and market growth. They develop sales strategy, manage sales managers and teams, and align sales execution with broader company objectives while building key client and partner relationships.
- Develop and execute the annual sales strategy and revenue targets
- Lead, coach, and evaluate sales managers and their teams
- Analyze sales performance data and adjust tactics to close gaps
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
5 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
VP of Sales or Chief Revenue Officer
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop and execute the annual sales strategy and revenue targets
- Lead, coach, and evaluate sales managers and their teams
- Analyze sales performance data and adjust tactics to close gaps
- Build and maintain relationships with key accounts and strategic partners
- Collaborate with marketing on lead generation and go-to-market plans
- Forecast sales revenue and report performance to executive leadership
- Set sales quotas, incentive structures, and territory plans
- Recruit, onboard, and develop sales talent across the organization
Required — and what would make a candidate excellent.
- 7+ years of progressive sales experience with 3+ years in leadership
- Proven track record of meeting or exceeding revenue targets
- Strong analytical and forecasting skills
- Bachelor's degree in business, marketing, or related field
- Experience with CRM systems and sales performance analytics
- MBA or equivalent advanced degree
- Experience scaling a sales team through rapid growth
- Industry-specific sales expertise
Eight steps from download to publish.
- 01Open the Director of Sales job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Director of Sales job description any time you are opening or reopening a seat at this level. The senior band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (VP of Sales or Chief Revenue Officer) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What distinguishes a Director of Sales from a Sales Manager?
- A Director of Sales typically oversees multiple sales managers and sets overall sales strategy, while a Sales Manager leads a single team executing day-to-day sales activity.
- What metrics matter most for this role?
- Revenue attainment, pipeline growth, win rate, and team quota performance are the primary metrics used to evaluate this role.
Other documents in this neighbourhood.
Sales Manager
A Sales Manager leads a team of sales representatives to meet revenue targets and grow market share.
Sales Director
A Sales Director leads a company's sales organization, setting territory and account strategy, owning revenue targets, and building the team that delivers them.
Chief Revenue Officer
A Chief Revenue Officer aligns sales, marketing, and customer success functions under a unified revenue strategy to drive sustainable growth.
This Director of Sales job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.