Marketing Analyst job description.
A marketing analyst evaluates campaign performance, market trends, and customer data to guide marketing strategy. They build reports and dashboards, run analyses to measure ROI, and translate findings into actionable recommendations for marketing, sales, and leadership teams.
The Marketing Analyst job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Marketing Analyst Reports to: Marketing Manager or Marketing Director
A marketing analyst evaluates campaign performance, market trends, and customer data to guide marketing strategy. They build reports and dashboards, run analyses to measure ROI, and translate findings into actionable recommendations for marketing, sales, and leadership teams.
- Analyze campaign performance data across channels and platforms
- Build and maintain dashboards and recurring performance reports
- Conduct market research and competitive analysis
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Marketing Manager or Marketing Director
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Analyze campaign performance data across channels and platforms
- Build and maintain dashboards and recurring performance reports
- Conduct market research and competitive analysis
- Track and report on marketing spend, ROI, and KPIs
- Segment customer data to identify targeting opportunities
- Partner with marketing teams to test and optimize campaigns
- Present findings and recommendations to stakeholders
- Maintain data accuracy across analytics and CRM platforms
Required — and what would make a candidate excellent.
- 2+ years of experience in marketing analytics or a related field
- Proficiency in Excel, SQL, or a BI/analytics tool
- Experience with marketing platforms (Google Analytics, HubSpot, etc.)
- Strong quantitative and communication skills
- Bachelor's degree in marketing, statistics, or business
- Experience with A/B testing and attribution modeling
- Familiarity with data visualization tools (Tableau, Looker)
Eight steps from download to publish.
- 01Open the Marketing Analyst job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Marketing Analyst job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Marketing Director) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What tools should a marketing analyst be familiar with?
- Common requirements include Excel or SQL for data work, plus a web analytics platform such as Google Analytics and a CRM or marketing automation tool.
- Is a marketing analyst role entry-level?
- It's typically mid-level, requiring some prior analytical or marketing experience, though some employers hire recent graduates with strong quantitative coursework.
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This Marketing Analyst job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.