Sales Representative job description.
A sales representative sells products or services directly to customers, generating leads, presenting offerings, and closing transactions. This general sales role focuses on meeting individual sales goals, building customer relationships, and providing accurate product information to support informed purchasing decisions.
The Sales Representative job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Sales Representative Reports to: Sales Manager or Store Manager
A sales representative sells products or services directly to customers, generating leads, presenting offerings, and closing transactions. This general sales role focuses on meeting individual sales goals, building customer relationships, and providing accurate product information to support informed purchasing decisions.
- Greet and engage prospective customers to identify their needs
- Present product or service features, pricing, and benefits to customers
- Generate and follow up on sales leads through calls, email, or in-person contact
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Sales Manager or Store Manager
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Greet and engage prospective customers to identify their needs
- Present product or service features, pricing, and benefits to customers
- Generate and follow up on sales leads through calls, email, or in-person contact
- Process orders, quotes, and sales transactions accurately
- Meet or exceed assigned individual and team sales targets
- Maintain accurate records of customer interactions and sales activity
- Address customer questions, objections, and concerns professionally
- Stay informed on product knowledge, pricing, and promotions
Required — and what would make a candidate excellent.
- High school diploma or equivalent
- Prior customer service or sales experience preferred
- Strong verbal communication and interpersonal skills
- Ability to work flexible hours, including evenings or weekends as needed
- 1+ years of direct sales experience
- Experience with point-of-sale or CRM systems
- Demonstrated ability to meet sales quotas
Eight steps from download to publish.
- 01Open the Sales Representative job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Sales Representative job description any time you are opening or reopening a seat at this level. The entry band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Sales Manager or Store Manager) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What does a general sales position typically involve?
- It usually covers frontline selling tasks such as engaging customers, presenting products, processing transactions, and meeting sales targets, without the account-management scope of a senior sales title.
- Does this role require prior sales experience?
- Not always. Many employers hire entry-level candidates for general sales roles and provide product and sales-process training on the job.
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This Sales Representative job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.