VP of Marketing job description.
A VP of Marketing leads the organization's overall marketing strategy, brand positioning, and demand generation efforts. They build and manage marketing teams, set budgets and KPIs, and partner with sales and product leadership to drive growth, ensuring marketing initiatives align with business objectives and deliver measurable results.
The VP of Marketing job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: VP of Marketing Reports to: CEO or Chief Marketing Officer
A VP of Marketing leads the organization's overall marketing strategy, brand positioning, and demand generation efforts. They build and manage marketing teams, set budgets and KPIs, and partner with sales and product leadership to drive growth, ensuring marketing initiatives align with business objectives and deliver measurable results.
- Develop and execute the company's overall marketing strategy
- Own brand positioning, messaging, and go-to-market planning
- Manage the marketing budget and allocate resources across channels
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
CEO or Chief Marketing Officer
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop and execute the company's overall marketing strategy
- Own brand positioning, messaging, and go-to-market planning
- Manage the marketing budget and allocate resources across channels
- Lead, hire, and develop the marketing team and its leaders
- Partner with sales and product teams on demand generation and launches
- Set and track KPIs for pipeline, brand awareness, and ROI
- Report marketing performance and strategy to the executive team
- Monitor market trends and competitive positioning
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, business, or related field
- 10+ years of marketing experience, including leadership roles
- Proven track record building and scaling marketing teams
- Strong analytical skills with experience managing marketing budgets and KPIs
- MBA or equivalent advanced degree
- Experience in a high-growth or venture-backed company
- Deep expertise in digital marketing and demand generation
Eight steps from download to publish.
- 01Open the VP of Marketing job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this VP of Marketing job description any time you are opening or reopening a seat at this level. The executive band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (CEO or Chief Marketing Officer) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What's the difference between a VP of Marketing and a CMO?
- A CMO typically sits on the executive leadership team and owns overall company marketing strategy, while a VP of Marketing often reports to the CMO or CEO and leads execution.
- How many years of experience are typically required?
- Most companies look for 10 or more years of progressive marketing experience, including several years managing teams and owning strategic outcomes.
Other documents in this neighbourhood.
Chief Marketing Officer
A Chief Marketing Officer sets and leads the organization's overall marketing vision, brand strategy, and growth agenda.
Marketing Director
A Marketing Director sets and executes the organization's marketing strategy across brand, demand generation, and communications.
Head of Marketing
The head of marketing sets and executes the organization's marketing strategy, overseeing brand, demand generation, content, and campaign performance.
This VP of Marketing job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.