Web Designer job description.
A web designer creates visually appealing, user-friendly websites that align with brand guidelines and business goals. They design layouts, select typography and color schemes, and collaborate with developers and content teams to deliver responsive, accessible websites that support conversion and user engagement.
The Web Designer job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Web Designer Reports to: Creative Director or Marketing Manager
A web designer creates visually appealing, user-friendly websites that align with brand guidelines and business goals. They design layouts, select typography and color schemes, and collaborate with developers and content teams to deliver responsive, accessible websites that support conversion and user engagement.
- Design website layouts, wireframes, and mockups based on project requirements
- Create responsive designs that function across desktop and mobile devices
- Select typography, color palettes, and imagery consistent with brand guidelines
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Creative Director or Marketing Manager
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Design website layouts, wireframes, and mockups based on project requirements
- Create responsive designs that function across desktop and mobile devices
- Select typography, color palettes, and imagery consistent with brand guidelines
- Collaborate with developers to ensure accurate implementation of designs
- Conduct usability reviews and incorporate feedback into design iterations
- Optimize page layouts for accessibility and user experience best practices
- Maintain and update design assets and style guides
- Stay current on web design trends and tools
Required — and what would make a candidate excellent.
- Bachelor's degree in design, or equivalent portfolio experience
- 2+ years of web design experience
- Proficiency with design tools such as Figma or Adobe Creative Suite
- Working knowledge of HTML/CSS and responsive design principles
- Experience with UX research or usability testing
- Familiarity with CMS platforms (e.g., WordPress, Webflow)
- Basic JavaScript knowledge
Eight steps from download to publish.
- 01Open the Web Designer job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Web Designer job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Creative Director or Marketing Manager) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Does a web designer need to know how to code?
- Basic HTML/CSS knowledge is commonly expected so designers can communicate effectively with developers, though deep coding skills are usually the responsibility of a web developer.
- What should a candidate's portfolio include?
- Look for a portfolio showing a range of responsive website designs, demonstrated design process, and evidence of collaboration with development teams.
Other documents in this neighbourhood.
UX Designer
A UX designer researches user needs and translates them into intuitive digital product experiences.
Graphic Designer
A graphic designer creates visual concepts for print and digital media that communicate brand messaging and engage target audiences.
Web Developer
A web developer designs, builds, and maintains websites and web applications, translating design and business requirements into functional, responsive code.
This Web Designer job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.