Advertising Manager job description.
An advertising manager plans, executes, and measures paid advertising campaigns across digital and traditional channels. They manage media budgets, agency relationships, and creative development to drive brand awareness and campaign performance against defined marketing objectives.
The Advertising Manager job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Advertising Manager Reports to: Marketing Director or VP of Marketing
An advertising manager plans, executes, and measures paid advertising campaigns across digital and traditional channels. They manage media budgets, agency relationships, and creative development to drive brand awareness and campaign performance against defined marketing objectives.
- Develop advertising strategies aligned with brand and marketing goals
- Plan and manage media budgets across digital, print, and broadcast channels
- Brief and oversee creative agencies or in-house creative teams
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Marketing Director or VP of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop advertising strategies aligned with brand and marketing goals
- Plan and manage media budgets across digital, print, and broadcast channels
- Brief and oversee creative agencies or in-house creative teams
- Negotiate ad placements and rates with media vendors and platforms
- Monitor campaign performance and optimize spend based on results
- Analyze advertising ROI and report performance to marketing leadership
- Ensure all advertising complies with brand guidelines and regulations
- Stay current on advertising trends, platforms, and audience targeting tools
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, advertising, or related field
- 3+ years of experience planning and managing ad campaigns
- Experience with digital ad platforms such as Google Ads or Meta Ads
- Strong analytical skills for budget and performance tracking
- Agency-side advertising experience
- Experience managing seven-figure media budgets
- Certifications in Google Ads or programmatic advertising platforms
Eight steps from download to publish.
- 01Open the Advertising Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Advertising Manager job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Director or VP of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Does an advertising manager need agency experience?
- It helps but isn't always required; strong in-house campaign management experience with measurable results is often sufficient for mid-level roles.
- What budget size should candidates have managed?
- This varies by employer, but most postings expect experience managing at least a mid-five-figure to six-figure annual media budget.
Other documents in this neighbourhood.
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Brand Manager
A Brand Manager owns the positioning, consistency, and performance of one or more brands.
Communications Manager
A Communications Manager leads internal and external communications for an organization, shaping messaging, managing media relations, and protecting brand reputation.
This Advertising Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.