Marketing manager.
A Marketing Manager owns the marketing programme for a product line, segment, or geography. They translate business goals into marketing plans and run the team or external partners who deliver them.
Role: Marketing Manager Reports to: Chief Marketing Officer or VP Marketing
A Marketing Manager owns the marketing programme for a product line, segment, or geography. They translate business goals into marketing plans and run the team or external partners who deliver them.
- Set and execute the marketing plan against agreed commercial outcomes
- Manage budget across channels, campaigns, and content
- Lead the marketing team or external agencies
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
6 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Chief Marketing Officer or VP Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Set and execute the marketing plan against agreed commercial outcomes
- Manage budget across channels, campaigns, and content
- Lead the marketing team or external agencies
- Partner with sales, product, and customer success on integrated programmes
- Measure and report on marketing performance — leads, pipeline, brand
- Continually improve the team's tooling and craft
Required — and what would make a candidate excellent.
- 7+ years of marketing experience
- Track record running multi-channel marketing programmes
- Strong analytical skills and comfort with marketing data
- Excellent written communication and editorial judgement
- MBA or marketing qualification
- Industry-specific marketing experience
- B2B SaaS or enterprise marketing background
Eight steps from download to publish.
- 01Open the Marketing Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Marketing Manager job description any time you are opening or reopening a seat at this level. The senior band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Chief Marketing Officer or VP Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What's in this Marketing Manager job description template?
- A one-paragraph role summary, 6 responsibilities phrased the way the work is actually done, 4 required qualifications, 3 preferred qualifications, a skills chip list, and a reporting line. All editable in Word and Google Docs.
- Is this Marketing Manager JD legally reviewed?
- The structure and language follow current US and AU hiring practice. The document is a professionally drafted starting point — adapt it for your jurisdiction, and have employment counsel review any clauses you add before publishing.
- Should I include salary in a Marketing Manager job description?
- In jurisdictions with pay-transparency law (e.g. NY, CA, CO, WA, and AU under fair-work changes), include a salary range. Elsewhere, a range still raises application quality and shortens screening — but pull numbers from a current source, not a template.
- Can I use this for client hiring work?
- Yes — the commercial licence covers fee-paying client engagements you control. You can also reuse the document inside your own organisation indefinitely. You may not resell the documents themselves.
Other documents in this neighbourhood.
Business Development Manager
A Business Development Manager identifies, qualifies, and develops new commercial opportunities — partnerships, channels, large accounts, market expansion.
Sales Representative
A Sales Representative manages a portfolio of prospects and customers, runs the sales cycle from qualification to close, and is accountable for a quota of revenue or new logos..
This Marketing Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Full disclaimer.