Business Development Representative job description.
A Business Development Representative (BDR) generates and qualifies new sales opportunities through outbound prospecting, inbound lead follow-up, and market research. They serve as the first point of contact for potential customers, identifying needs and scheduling meetings for Account Executives. The role requires strong communication skills, resilience through high-volume outreach, and close collaboration with sales and marketing to refine messaging and target accounts.
The Business Development Representative job description · $29
The full editable .docx — role summary, 9 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Business Development Representative Reports to: Sales Development Manager or Director of Sales
A Business Development Representative (BDR) generates and qualifies new sales opportunities through outbound prospecting, inbound lead follow-up, and market research. They serve as the first point of contact for potential customers, identifying needs and scheduling meetings for Account Executives. The role requires strong communication skills, resilience through high-volume outreach, and close collaboration with sales and marketing to refine messaging and target accounts.
- Conduct outbound prospecting via cold calls, emails, and social outreach
- Qualify inbound leads against ideal customer profile criteria
- Schedule discovery calls and demos for Account Executives
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
9 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Sales Development Manager or Director of Sales
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Conduct outbound prospecting via cold calls, emails, and social outreach
- Qualify inbound leads against ideal customer profile criteria
- Schedule discovery calls and demos for Account Executives
- Research target accounts and identify key decision-makers
- Maintain accurate activity and pipeline data in the CRM
- Meet or exceed monthly quotas for qualified meetings booked
- Collaborate with marketing on messaging, campaigns, and lead quality feedback
- Follow up persistently on leads across multiple touchpoints and channels
- Stay current on product knowledge and competitive positioning
Required — and what would make a candidate excellent.
- Bachelor's degree or equivalent experience preferred
- Strong verbal and written communication skills
- Comfort with high-volume outbound calling and email outreach
- Familiarity with CRM software such as Salesforce or HubSpot
- Prior sales, customer service, or internship experience
- Experience with sales engagement tools such as Outreach or Salesloft
- Track record of meeting or exceeding quota-based goals
Eight steps from download to publish.
- 01Open the Business Development Representative job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Business Development Representative job description any time you are opening or reopening a seat at this level. The entry band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Sales Development Manager or Director of Sales) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Is this a commission-based role?
- Many BDR roles include a base salary plus commission or bonus tied to qualified meetings or pipeline generated, though structures vary by employer.
- What's the typical career path from BDR?
- BDRs commonly progress into Account Executive or other closing sales roles after roughly 12-18 months of strong performance.
Other documents in this neighbourhood.
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Account Executive
An account executive manages client relationships and drives revenue growth by identifying prospects, closing sales, and maintaining ongoing accounts.
Inside Sales Representative
An Inside Sales Representative sells products or services remotely via phone, email, and video, managing the full sales cycle from lead qualification to close.
This Business Development Representative job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.