Sales Development Representative job description.
A sales development representative generates and qualifies new sales opportunities for an organization's pipeline. They research prospects, initiate outreach, and schedule meetings for account executives, playing a key role in early-stage revenue growth.
The Sales Development Representative job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Sales Development Representative Reports to: Sales Development Manager or Sales Director
A sales development representative generates and qualifies new sales opportunities for an organization's pipeline. They research prospects, initiate outreach, and schedule meetings for account executives, playing a key role in early-stage revenue growth.
- Research and identify prospective accounts and decision-makers
- Conduct outbound outreach via calls, email, and social channels
- Qualify inbound leads against defined criteria
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Sales Development Manager or Sales Director
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Research and identify prospective accounts and decision-makers
- Conduct outbound outreach via calls, email, and social channels
- Qualify inbound leads against defined criteria
- Schedule discovery calls and demos for account executives
- Maintain accurate records of outreach and pipeline activity in the CRM
- Collaborate with marketing on messaging and campaign follow-up
- Meet or exceed monthly qualified meeting and pipeline targets
- Stay current on product offerings and competitive positioning
Required — and what would make a candidate excellent.
- Bachelor's degree or equivalent experience
- 0-2 years of sales, customer service, or related experience
- Strong verbal and written communication skills
- Comfort with high-volume outbound prospecting
- Experience with CRM and sales engagement tools
- Prior internship or role in B2B sales
- Track record of meeting quota-based goals
Eight steps from download to publish.
- 01Open the Sales Development Representative job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Sales Development Representative job description any time you are opening or reopening a seat at this level. The entry band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Sales Development Manager or Sales Director) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Is this role a good entry point into a sales career?
- Yes, SDR roles are commonly used as a launching point toward account executive or sales management positions.
- What tools should candidates be familiar with?
- Familiarity with CRM platforms and sales engagement or dialer tools is helpful, though many employers provide training.
Other documents in this neighbourhood.
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A Business Development Representative (BDR) generates and qualifies new sales opportunities through outbound prospecting, inbound lead follow-up, and market research.
Account Executive
An account executive manages client relationships and drives revenue growth by identifying prospects, closing sales, and maintaining ongoing accounts.
Inside Sales Representative
An Inside Sales Representative sells products or services remotely via phone, email, and video, managing the full sales cycle from lead qualification to close.
This Sales Development Representative job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.