Content Writer job description.
A content writer researches, drafts, and edits written material for websites, marketing campaigns, and other channels. They work with marketing and SEO teams to produce clear, on-brand content that supports business goals, from blog posts and landing pages to email and social copy.
The Content Writer job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Content Writer Reports to: Content Manager or Marketing Director
A content writer researches, drafts, and edits written material for websites, marketing campaigns, and other channels. They work with marketing and SEO teams to produce clear, on-brand content that supports business goals, from blog posts and landing pages to email and social copy.
- Research topics and gather information to support accurate, well-informed content
- Draft blog posts, web pages, email copy, and other marketing content
- Optimize content for SEO using target keywords and on-page best practices
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Content Manager or Marketing Director
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Research topics and gather information to support accurate, well-informed content
- Draft blog posts, web pages, email copy, and other marketing content
- Optimize content for SEO using target keywords and on-page best practices
- Edit and proofread content for grammar, clarity, tone, and brand consistency
- Collaborate with marketing, design, and SEO teams on content plans and calendars
- Adapt writing style and tone for different audiences, channels, and formats
- Track content performance metrics and revise based on results
- Maintain a content calendar and meet publishing deadlines
Required — and what would make a candidate excellent.
- Bachelor's degree in English, journalism, communications, or related field (or equivalent experience)
- 2+ years of professional writing or content creation experience
- Strong grasp of grammar, style, and editing for varied audiences
- Familiarity with SEO principles and keyword research tools
- Portfolio of published writing samples across formats
- Experience with CMS platforms such as WordPress
- Familiarity with content analytics tools
Eight steps from download to publish.
- 01Open the Content Writer job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Content Writer job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Content Manager or Marketing Director) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Should a content writer hire have SEO experience?
- Working knowledge of SEO best practices is expected for most roles today, even if the position is not SEO-focused.
- What should a content writer's portfolio include?
- Samples across the formats the role requires — such as blog posts, landing pages, or email copy — that demonstrate range and audience adaptation.
Other documents in this neighbourhood.
Copywriter
A copywriter creates clear, persuasive written content for marketing, advertising, and branding purposes across channels such as web, email, social media, and print.
Content Strategist
A content strategist plans and guides an organization's content across channels to support business and audience goals.
Editor
An editor reviews, refines, and prepares written content for publication, ensuring clarity, accuracy, and consistency with style guidelines.
This Content Writer job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.