Copywriter job description.
A copywriter creates clear, persuasive written content for marketing, advertising, and branding purposes across channels such as web, email, social media, and print. They collaborate with marketing and design teams to develop messaging that engages audiences and drives desired actions.
The Copywriter job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Copywriter Reports to: Content Manager or Creative Director
A copywriter creates clear, persuasive written content for marketing, advertising, and branding purposes across channels such as web, email, social media, and print. They collaborate with marketing and design teams to develop messaging that engages audiences and drives desired actions.
- Write clear, on-brand copy for web, email, social, and print materials
- Develop headlines, taglines, and campaign messaging
- Edit and proofread content for grammar, tone, and consistency
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Content Manager or Creative Director
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Write clear, on-brand copy for web, email, social, and print materials
- Develop headlines, taglines, and campaign messaging
- Edit and proofread content for grammar, tone, and consistency
- Collaborate with designers and marketers on creative concepts
- Research target audiences and adapt tone and messaging accordingly
- Optimize copy for SEO where applicable
- Manage multiple writing projects and deadlines simultaneously
- Incorporate feedback from stakeholders through revision cycles
Required — and what would make a candidate excellent.
- Bachelor's degree in English, journalism, marketing, or related field
- 2+ years of professional copywriting experience
- Strong portfolio demonstrating range across formats and channels
- Excellent grammar, editing, and proofreading skills
- Experience with SEO writing and keyword research
- Familiarity with brand voice and style guide development
- Experience in a specific industry vertical (tech, retail, healthcare)
Eight steps from download to publish.
- 01Open the Copywriter job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Copywriter job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Content Manager or Creative Director) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Should we require a writing portfolio from copywriter candidates?
- Yes, a portfolio is the best way to evaluate tone range, clarity, and persuasive skill before making a hire.
- Is SEO knowledge necessary for this role?
- It's increasingly valuable for web and content roles; consider it a strong preferred qualification rather than a strict requirement.
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This Copywriter job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.