Social Media Manager job description.
A Social Media Manager plans, creates, and manages content across a company's social platforms to build brand awareness and audience engagement. They monitor performance, respond to community activity, and align social strategy with broader marketing goals.
The Social Media Manager job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Social Media Manager Reports to: Marketing Manager or Director of Marketing
A Social Media Manager plans, creates, and manages content across a company's social platforms to build brand awareness and audience engagement. They monitor performance, respond to community activity, and align social strategy with broader marketing goals.
- Develop and execute a social media content calendar aligned to brand strategy
- Create, schedule, and publish content across platforms
- Monitor engagement, comments, and messages, responding in the brand voice
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Manager or Director of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop and execute a social media content calendar aligned to brand strategy
- Create, schedule, and publish content across platforms
- Monitor engagement, comments, and messages, responding in the brand voice
- Track performance metrics and report on growth, engagement, and reach
- Collaborate with design, marketing, and product teams on campaigns
- Stay current on platform trends, algorithm changes, and best practices
- Manage paid social campaigns and budgets where applicable
- Identify and coordinate with influencers or brand partners as needed
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, communications, or related field, or equivalent experience
- Demonstrated experience managing brand social media accounts
- Strong writing, editing, and visual content skills
- Familiarity with social media analytics and scheduling tools
- Experience with paid social advertising
- Basic graphic design or video editing skills
- Experience in the relevant industry or audience segment
Eight steps from download to publish.
- 01Open the Social Media Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Social Media Manager job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Director of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Does a social media manager need design or video editing skills?
- Basic proficiency is a plus and often preferred, though many employers pair the role with a dedicated designer or agency for polished creative assets.
- Does this role typically manage paid advertising as well as organic content?
- It depends on the employer; some social media managers own both organic and paid social, while others focus solely on organic content and community management.
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Product Manager
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Account Manager
An Account Manager owns the ongoing relationship with an assigned book of clients, ensuring satisfaction, retention, and account growth.
This Social Media Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.