Digital Marketer job description.
A Digital Marketer plans and executes online marketing campaigns across channels such as email, social media, search, and paid ads to drive brand awareness and lead generation. They analyze performance data to optimize campaigns and report on ROI to stakeholders.
The Digital Marketer job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Digital Marketer Reports to: Marketing Manager or Director of Marketing
A Digital Marketer plans and executes online marketing campaigns across channels such as email, social media, search, and paid ads to drive brand awareness and lead generation. They analyze performance data to optimize campaigns and report on ROI to stakeholders.
- Plan and execute multi-channel digital marketing campaigns
- Manage paid search, social media, and display advertising budgets
- Create and schedule content for email, social, and web channels
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Marketing Manager or Director of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Plan and execute multi-channel digital marketing campaigns
- Manage paid search, social media, and display advertising budgets
- Create and schedule content for email, social, and web channels
- Track campaign performance using analytics tools and adjust tactics
- Conduct A/B tests on creative, copy, and landing pages
- Collaborate with design and content teams on campaign assets
- Monitor SEO performance and recommend on-site improvements
- Report on campaign ROI and key marketing metrics to stakeholders
Required — and what would make a candidate excellent.
- 2-4 years of digital marketing experience
- Proficiency with analytics platforms such as Google Analytics
- Experience managing paid campaigns (Google Ads, Meta Ads, etc.)
- Strong written communication and content creation skills
- Google Ads or HubSpot certification
- Experience with marketing automation platforms
- Basic understanding of SEO and CRO principles
Eight steps from download to publish.
- 01Open the Digital Marketer job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Digital Marketer job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Director of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What channels should a Digital Marketer be expected to manage?
- Most roles cover a mix of paid search, social media, email, and SEO; specify which channels matter most for your business in the posting.
- Is a marketing degree required?
- A degree is common but not mandatory if the candidate has a strong portfolio of campaign results and hands-on platform experience.
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This Digital Marketer job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.