Director of Marketing job description.
A Director of Marketing leads an organization's marketing strategy and team, driving brand growth, demand generation, and market positioning. They set marketing priorities, manage budgets, and align campaigns with sales and business objectives to grow revenue and awareness.
The Director of Marketing job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Director of Marketing Reports to: Chief Marketing Officer or CEO
A Director of Marketing leads an organization's marketing strategy and team, driving brand growth, demand generation, and market positioning. They set marketing priorities, manage budgets, and align campaigns with sales and business objectives to grow revenue and awareness.
- Develop and execute the company's overall marketing strategy
- Lead and mentor marketing team members across channels and functions
- Own the marketing budget and allocate spend across initiatives
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Chief Marketing Officer or CEO
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop and execute the company's overall marketing strategy
- Lead and mentor marketing team members across channels and functions
- Own the marketing budget and allocate spend across initiatives
- Align marketing campaigns with sales targets and business goals
- Oversee brand positioning, messaging, and market research
- Track and report on marketing KPIs and campaign performance
- Manage relationships with agencies and external vendors
- Present marketing strategy and results to executive leadership
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, business, or related field
- 7+ years marketing experience, including team leadership
- Proven track record of driving measurable marketing results
- Strong analytical and budget management skills
- MBA or equivalent advanced degree
- Experience in the company's specific industry vertical
- Experience scaling marketing teams and functions
Eight steps from download to publish.
- 01Open the Director of Marketing job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Director of Marketing job description any time you are opening or reopening a seat at this level. The senior band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Chief Marketing Officer or CEO) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- How does a director of marketing differ from a marketing manager?
- A director typically owns the overall marketing strategy and budget across multiple channels or teams, while a marketing manager usually executes campaigns within a specific area.
- Does this role require agency management experience?
- It is helpful but not always required; many directors manage external agencies alongside an in-house team, so vendor management skills are a valuable plus.
Other documents in this neighbourhood.
Marketing Manager
A Marketing Manager owns the marketing programme for a product line, segment, or geography.
Chief Marketing Officer
A Chief Marketing Officer sets and leads the organization's overall marketing vision, brand strategy, and growth agenda.
Head of Marketing
The head of marketing sets and executes the organization's marketing strategy, overseeing brand, demand generation, content, and campaign performance.
This Director of Marketing job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.