Ecommerce Manager job description.
An Ecommerce Manager owns the performance of a company's online sales channels, from storefront merchandising to conversion and fulfillment coordination. They manage product listings, pricing, promotions, and site analytics, working closely with marketing, warehouse, and customer service teams to grow online revenue and deliver a smooth digital shopping experience.
The Ecommerce Manager job description · $29
The full editable .docx — role summary, 9 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Ecommerce Manager Reports to: Director of Marketing or VP of Ecommerce
An Ecommerce Manager owns the performance of a company's online sales channels, from storefront merchandising to conversion and fulfillment coordination. They manage product listings, pricing, promotions, and site analytics, working closely with marketing, warehouse, and customer service teams to grow online revenue and deliver a smooth digital shopping experience.
- Manage day-to-day operations of the ecommerce storefront and product catalog
- Analyze site traffic, conversion rates, and sales data to identify growth opportunities
- Plan and execute online promotions, pricing changes, and seasonal campaigns
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
9 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Director of Marketing or VP of Ecommerce
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Manage day-to-day operations of the ecommerce storefront and product catalog
- Analyze site traffic, conversion rates, and sales data to identify growth opportunities
- Plan and execute online promotions, pricing changes, and seasonal campaigns
- Coordinate with marketing on SEO, email, and paid acquisition strategy
- Oversee product listings, imagery, and descriptions for accuracy and quality
- Monitor inventory levels and coordinate with warehouse/fulfillment teams
- Track KPIs including AOV, cart abandonment, and customer acquisition cost
- Manage relationships with ecommerce platform vendors and payment processors
- Resolve escalated customer service issues tied to online orders
Required — and what would make a candidate excellent.
- 3+ years of experience managing an ecommerce platform (Shopify, Magento, or similar)
- Strong analytical skills with experience in Google Analytics or similar tools
- Bachelor's degree in marketing, business, or related field
- Proven track record of growing online sales and conversion rates
- Experience with SEO and paid digital advertising
- Familiarity with inventory and order management systems
- Background in retail or direct-to-consumer brands
Eight steps from download to publish.
- 01Open the Ecommerce Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Ecommerce Manager job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Director of Marketing or VP of Ecommerce) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Does an Ecommerce Manager need coding skills?
- Not typically. Most roles require comfort with platform admin tools and analytics dashboards rather than hands-on development, though technical fluency is a plus.
- What's the difference between an Ecommerce Manager and a Digital Marketing Manager?
- An Ecommerce Manager owns the storefront, catalog, and sales performance end-to-end, while a Digital Marketing Manager focuses primarily on traffic-generating campaigns across channels.
Other documents in this neighbourhood.
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes online marketing campaigns across channels such as email, social media, search, and paid advertising.
Marketing Manager
A Marketing Manager owns the marketing programme for a product line, segment, or geography.
Retail Manager
A Retail Manager oversees daily store operations, staff performance, and sales targets to deliver a strong customer experience and profitable results.
This Ecommerce Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.