Market Research Analyst job description.
A Market Research Analyst studies market conditions, competitors, and consumer behavior to guide business and marketing decisions. They design surveys, analyze data, and translate findings into actionable recommendations that inform product positioning, pricing, and go-to-market strategy.
The Market Research Analyst job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Market Research Analyst Reports to: Marketing Manager or Director of Research
A Market Research Analyst studies market conditions, competitors, and consumer behavior to guide business and marketing decisions. They design surveys, analyze data, and translate findings into actionable recommendations that inform product positioning, pricing, and go-to-market strategy.
- Design and administer surveys, focus groups, and interviews
- Analyze market trends, competitor activity, and consumer behavior data
- Build reports and dashboards summarizing research findings
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Manager or Director of Research
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Design and administer surveys, focus groups, and interviews
- Analyze market trends, competitor activity, and consumer behavior data
- Build reports and dashboards summarizing research findings
- Present actionable recommendations to marketing and product teams
- Monitor industry publications and secondary data sources
- Segment target markets and evaluate potential demand for products or services
- Track and report on the effectiveness of marketing campaigns
- Maintain research databases and ensure data quality and accuracy
Required — and what would make a candidate excellent.
- Bachelor's degree in Marketing, Business, Statistics, or related field
- Proficiency with survey tools and statistical analysis software
- Strong data interpretation and analytical writing skills
- Experience with spreadsheet and data visualization tools
- 2+ years of market research or analytics experience
- Familiarity with SQL, SPSS, or R
- Experience in a specific industry vertical
Eight steps from download to publish.
- 01Open the Market Research Analyst job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Market Research Analyst job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Director of Research) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What tools does a market research analyst typically use?
- Common tools include survey platforms, spreadsheet or BI software, and statistical packages such as SPSS or R for deeper analysis.
- Is a graduate degree required for this role?
- A bachelor's degree is usually sufficient for entry and mid-level positions; some senior or specialized roles prefer a master's in marketing, statistics, or a related field.
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This Market Research Analyst job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.