Marketing Coordinator job description.
A marketing coordinator supports the execution of marketing campaigns, events, and content across channels. They assist with scheduling, tracking budgets, coordinating vendors, and compiling performance reports, acting as the operational backbone of the marketing team.
The Marketing Coordinator job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Marketing Coordinator Reports to: Marketing Manager or Director of Marketing
A marketing coordinator supports the execution of marketing campaigns, events, and content across channels. They assist with scheduling, tracking budgets, coordinating vendors, and compiling performance reports, acting as the operational backbone of the marketing team.
- Coordinate execution of marketing campaigns across channels
- Assist with content creation, scheduling, and publishing
- Track campaign budgets, timelines, and deliverables
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Manager or Director of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Coordinate execution of marketing campaigns across channels
- Assist with content creation, scheduling, and publishing
- Track campaign budgets, timelines, and deliverables
- Coordinate with vendors, agencies, and internal stakeholders
- Compile performance reports and campaign analytics
- Support event planning and promotional material production
- Maintain marketing calendars and project trackers
- Assist with market research and competitor analysis
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, communications, or related field
- 1-2 years of marketing or administrative support experience
- Strong organizational and project coordination skills
- Proficiency with marketing tools (email platforms, social media schedulers)
- Experience with content management or CRM systems
- Basic graphic design or copywriting skills
- Familiarity with marketing analytics platforms
Eight steps from download to publish.
- 01Open the Marketing Coordinator job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Marketing Coordinator job description any time you are opening or reopening a seat at this level. The entry band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Director of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What's the difference between a marketing coordinator and a marketing assistant?
- A coordinator typically owns project timelines and cross-team logistics, while an assistant provides more general administrative support to the marketing team.
- How much marketing experience should a candidate have for this role?
- This is typically an entry-level to early-career role; 1-2 years of relevant experience or a strong internship background is usually sufficient.
Other documents in this neighbourhood.
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Marketing Manager
A Marketing Manager owns the marketing programme for a product line, segment, or geography.
Marketing Specialist
A marketing specialist executes campaigns across digital and traditional channels to build brand awareness and drive customer engagement.
This Marketing Coordinator job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.