SEO Analyst job description.
An SEO Analyst researches, tracks, and improves a website's organic search performance by analyzing keywords, content, and technical site factors. They audit site structure and pages for SEO issues, monitor rankings and traffic trends, and recommend on-page and technical improvements to boost visibility. The role works closely with content and marketing teams to turn search data into practical recommendations that grow organic traffic over time.
The SEO Analyst job description · $29
The full editable .docx — role summary, 9 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: SEO Analyst Reports to: SEO Manager or Digital Marketing Manager
An SEO Analyst researches, tracks, and improves a website's organic search performance by analyzing keywords, content, and technical site factors. They audit site structure and pages for SEO issues, monitor rankings and traffic trends, and recommend on-page and technical improvements to boost visibility. The role works closely with content and marketing teams to turn search data into practical recommendations that grow organic traffic over time.
- Conduct keyword research and competitive analysis
- Audit website structure, content, and technical SEO factors
- Monitor search rankings, traffic, and performance metrics
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
9 responsibilities phrased the way the work is actually done.
5 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
SEO Manager or Digital Marketing Manager
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Conduct keyword research and competitive analysis
- Audit website structure, content, and technical SEO factors
- Monitor search rankings, traffic, and performance metrics
- Recommend on-page and technical SEO improvements
- Collaborate with content writers on SEO-optimized copy
- Track and report on SEO campaign performance
- Stay current on search engine algorithm changes
- Support link-building and off-page SEO initiatives
- Use analytics and SEO tools to identify growth opportunities
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, communications, or related field, or equivalent experience
- 1-3+ years of SEO or digital marketing experience
- Proficiency with SEO tools such as SEMrush, Ahrefs, or Google Search Console
- Strong analytical and reporting skills
- Understanding of on-page and technical SEO principles
- Experience with Google Analytics/GA4
- Familiarity with basic HTML and CMS platforms
- Content marketing experience
Eight steps from download to publish.
- 01Open the SEO Analyst job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this SEO Analyst job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (SEO Manager or Digital Marketing Manager) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Do we need someone with technical SEO experience or just content-focused SEO?
- Ideally both — strong SEO Analysts can audit technical site issues and guide on-page content optimization, though some teams split these into separate specialties as they scale.
- What tools should we expect candidates to know?
- Look for familiarity with tools like Google Search Console, Google Analytics, and a paid platform such as SEMrush or Ahrefs, though the specific tool stack can vary by team.
Other documents in this neighbourhood.
SEO Specialist
An SEO specialist improves a website's visibility in organic search results through keyword research, on-page optimization, and technical audits.
SEO Manager
An SEO manager leads organic search strategy to grow a company's website visibility, traffic, and rankings.
Digital Marketer
A Digital Marketer plans and executes online marketing campaigns across channels such as email, social media, search, and paid ads to drive brand awareness and lead generation.
This SEO Analyst job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.