Content Manager job description.
A content manager plans, produces, and oversees content across a company's digital channels, including website, blog, social media, and email. They set editorial standards, manage a content calendar, and coordinate writers, designers, and other stakeholders to ensure content supports broader marketing and brand goals.
The Content Manager job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Content Manager Reports to: Marketing Director or Head of Marketing
A content manager plans, produces, and oversees content across a company's digital channels, including website, blog, social media, and email. They set editorial standards, manage a content calendar, and coordinate writers, designers, and other stakeholders to ensure content supports broader marketing and brand goals.
- Develop and maintain the content calendar across all channels
- Write, edit, and approve content to ensure quality and brand voice consistency
- Coordinate with designers, SEO specialists, and marketing teams on deliverables
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Director or Head of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Develop and maintain the content calendar across all channels
- Write, edit, and approve content to ensure quality and brand voice consistency
- Coordinate with designers, SEO specialists, and marketing teams on deliverables
- Manage the content management system and publishing workflow
- Track content performance and adjust strategy based on analytics
- Research industry trends and audience needs to inform content topics
- Ensure content is optimized for SEO and accessibility
- Manage freelance writers or junior content team members
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, communications, journalism, or related field
- 3+ years of experience in content creation or content strategy
- Strong writing, editing, and project management skills
- Experience with CMS platforms and basic SEO principles
- Experience managing a content team or freelance writers
- Familiarity with analytics tools such as Google Analytics
- Background in a specific industry vertical relevant to the employer
Eight steps from download to publish.
- 01Open the Content Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Content Manager job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Director or Head of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- How is a content manager different from a content strategist?
- A content strategist focuses on high-level planning and direction, while a content manager is more hands-on, executing the calendar, coordinating production, and publishing content day to day.
- What tools should candidates be familiar with?
- Look for experience with a CMS (such as WordPress or a headless CMS), project management tools, and basic analytics platforms like Google Analytics.
Other documents in this neighbourhood.
Content Strategist
A content strategist plans and guides an organization's content across channels to support business and audience goals.
Marketing Manager
A Marketing Manager owns the marketing programme for a product line, segment, or geography.
Social Media Manager
A Social Media Manager plans, creates, and manages content across a company's social platforms to build brand awareness and audience engagement.
This Content Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.