Paid Performance Manager job description.
A Paid Performance Manager plans, executes, and optimizes paid advertising campaigns across channels such as search, social, and display to drive measurable business results. They manage budgets, analyze campaign performance data, and continuously test and refine targeting and creative to improve return on ad spend.
The Paid Performance Manager job description · $29
The full editable .docx — role summary, 9 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Paid Performance Manager Reports to: Head of Marketing
A Paid Performance Manager plans, executes, and optimizes paid advertising campaigns across channels such as search, social, and display to drive measurable business results. They manage budgets, analyze campaign performance data, and continuously test and refine targeting and creative to improve return on ad spend.
- Plan and manage paid search, paid social, and display advertising campaigns
- Set and monitor campaign budgets to maximize return on ad spend
- Analyze performance data and translate insights into optimization actions
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
9 responsibilities phrased the way the work is actually done.
5 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Head of Marketing
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Plan and manage paid search, paid social, and display advertising campaigns
- Set and monitor campaign budgets to maximize return on ad spend
- Analyze performance data and translate insights into optimization actions
- Run A/B tests on creative, audience targeting, and bidding strategies
- Collaborate with creative and content teams on ad assets
- Report campaign performance and ROI to marketing leadership
- Manage relationships with ad platforms and external media agencies
- Stay current on platform updates, privacy changes, and industry trends
- Forecast spend and performance for upcoming campaigns
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, business, or a related field
- 3+ years of experience managing paid media campaigns
- Proven track record of meeting performance and ROI targets
- Proficiency with ad platforms (Google Ads, Meta Ads, LinkedIn, etc.)
- Strong analytical and data interpretation skills
- Platform certifications (Google Ads, Meta Blueprint)
- Experience with marketing analytics or attribution tools
- Experience managing a paid media budget of significant size
Eight steps from download to publish.
- 01Open the Paid Performance Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Paid Performance Manager job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Head of Marketing) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What channels does a Paid Performance Manager typically manage?
- Most commonly search engine advertising, paid social media, and display or programmatic advertising, though the specific channel mix depends on the employer's marketing strategy.
- How is success measured in this role?
- Performance is typically measured against metrics like return on ad spend (ROAS), cost per acquisition, and conversion volume rather than reach or impressions alone.
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Advertising Manager
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This Paid Performance Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.