Social Media Coordinator job description.
A Social Media Coordinator manages an organization's day-to-day presence across social platforms, creating and scheduling content, engaging with followers, and tracking basic performance metrics. They support broader marketing campaigns by keeping social channels active, consistent, and on-brand.
The Social Media Coordinator job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Social Media Coordinator Reports to: Marketing Manager or Social Media Manager
A Social Media Coordinator manages an organization's day-to-day presence across social platforms, creating and scheduling content, engaging with followers, and tracking basic performance metrics. They support broader marketing campaigns by keeping social channels active, consistent, and on-brand.
- Create, schedule, and publish content across social media platforms
- Monitor and respond to comments, messages, and mentions
- Support execution of social media campaigns and promotions
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Manager or Social Media Manager
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Create, schedule, and publish content across social media platforms
- Monitor and respond to comments, messages, and mentions
- Support execution of social media campaigns and promotions
- Track engagement metrics and compile basic performance reports
- Source or edit images, video, and copy for posts
- Stay current on platform trends, features, and best practices
- Coordinate with marketing, design, and customer service teams
- Maintain the organization's content calendar
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, communications, or related field
- 1+ years managing social media accounts for a brand or organization
- Strong writing and visual content skills
- Familiarity with social media scheduling and analytics tools
- Experience with basic graphic design or video editing tools
- Knowledge of paid social advertising basics
- Portfolio of published social content
Eight steps from download to publish.
- 01Open the Social Media Coordinator job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Social Media Coordinator job description any time you are opening or reopening a seat at this level. The entry band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Social Media Manager) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- What is the difference between a social media coordinator and manager?
- A coordinator typically handles day-to-day content and scheduling, while a manager sets overall strategy and oversees campaigns and budget.
- Does this role require design skills?
- Basic image editing or template use is common, though many teams pair coordinators with a dedicated designer for original visuals.
Other documents in this neighbourhood.
Social Media Manager
A Social Media Manager plans, creates, and manages content across a company's social platforms to build brand awareness and audience engagement.
Social Media Specialist
A Social Media Specialist plans, creates, and publishes content across an organization's social channels to build audience engagement and brand awareness.
Marketing Coordinator
A marketing coordinator supports the execution of marketing campaigns, events, and content across channels.
This Social Media Coordinator job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.