Web Writer job description.
A web writer creates clear, engaging, and search-optimized content for websites, including landing pages, blog posts, product descriptions, and articles. They research topics, write to a brand's voice and style guide, and structure content for both readers and search engines. The role requires strong writing skills, basic SEO knowledge, and the ability to work from content briefs or independently pitch topics that support marketing goals.
The Web Writer job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Web Writer Reports to: Content Manager
A web writer creates clear, engaging, and search-optimized content for websites, including landing pages, blog posts, product descriptions, and articles. They research topics, write to a brand's voice and style guide, and structure content for both readers and search engines. The role requires strong writing skills, basic SEO knowledge, and the ability to work from content briefs or independently pitch topics that support marketing goals.
- Write clear, accurate, and engaging copy for web pages, blog posts, and articles
- Research topics and verify facts before publishing
- Optimize content for search engines using target keywords and on-page best practices
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
5 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Content Manager
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Write clear, accurate, and engaging copy for web pages, blog posts, and articles
- Research topics and verify facts before publishing
- Optimize content for search engines using target keywords and on-page best practices
- Follow brand voice, style guides, and editorial standards
- Collaborate with editors, designers, and marketing team members on content plans
- Update and refresh existing web content for accuracy and performance
- Format content for readability, including headers, bullet points, and internal links
- Track content performance metrics and adjust based on results
Required — and what would make a candidate excellent.
- Bachelor's degree in English, journalism, communications, or a related field (or equivalent experience)
- 1-2+ years of writing experience, preferably for the web
- Strong grammar, editing, and research skills
- Basic understanding of SEO principles and keyword usage
- Experience writing for a CMS such as WordPress
- Portfolio of published web content or clips
- Experience with SEO tools (e.g., Semrush, Ahrefs, Google Search Console)
- Familiarity with content management and editorial calendar tools
Eight steps from download to publish.
- 01Open the Web Writer job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Web Writer job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Content Manager) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- How is a web writer different from a copywriter?
- Web writers typically produce longer-form, informational content like articles and blog posts, while copywriters focus more on persuasive, conversion-driven copy such as ads and landing pages, though the two overlap frequently.
- Does a web writer need SEO experience?
- Most employers expect at least a working knowledge of SEO basics, such as keyword placement and content structure, even if a dedicated SEO specialist handles strategy.
Other documents in this neighbourhood.
Content Writer
A content writer researches, drafts, and edits written material for websites, marketing campaigns, and other channels.
Copywriter
A copywriter creates clear, persuasive written content for marketing, advertising, and branding purposes across channels such as web, email, social media, and print.
SEO Specialist
An SEO specialist improves a website's visibility in organic search results through keyword research, on-page optimization, and technical audits.
This Web Writer job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.