Advertising Officer job description.
An advertising officer plans, coordinates, and executes advertising campaigns across print, digital, and broadcast channels on behalf of an organization. They liaise with media agencies, negotiate placements, and monitor campaign performance against budget and brand objectives. This role supports marketing leadership by ensuring advertising activity is delivered on time, on brand, and within approved spend.
The Advertising Officer job description · $29
The full editable .docx — role summary, 9 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Advertising Officer Reports to: Marketing Manager or Advertising Manager
An advertising officer plans, coordinates, and executes advertising campaigns across print, digital, and broadcast channels on behalf of an organization. They liaise with media agencies, negotiate placements, and monitor campaign performance against budget and brand objectives. This role supports marketing leadership by ensuring advertising activity is delivered on time, on brand, and within approved spend.
- Plan and coordinate advertising campaigns across digital, print, and broadcast channels
- Liaise with media agencies and vendors to negotiate rates and placements
- Prepare advertising briefs, creative specifications, and campaign schedules
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
9 responsibilities phrased the way the work is actually done.
5 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
6 skill chips you can copy directly into your ATS.
Marketing Manager or Advertising Manager
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Plan and coordinate advertising campaigns across digital, print, and broadcast channels
- Liaise with media agencies and vendors to negotiate rates and placements
- Prepare advertising briefs, creative specifications, and campaign schedules
- Monitor campaign performance and prepare reports on reach, engagement, and spend
- Manage advertising budgets and ensure spend stays within approved limits
- Coordinate with design and content teams to develop advertising materials
- Ensure all advertising complies with brand guidelines and relevant advertising standards
- Track competitor advertising activity and market trends to inform strategy
- Maintain relationships with media partners, publishers, and advertising vendors
Required — and what would make a candidate excellent.
- Bachelor's degree in marketing, advertising, communications, or related field
- 2+ years of experience in advertising, media buying, or marketing coordination
- Understanding of digital and traditional advertising channels and metrics
- Strong negotiation and vendor management skills
- Excellent written communication and project coordination abilities
- Experience with digital ad platforms such as Google Ads or Meta Ads Manager
- Background in media planning or buying at an agency
- Familiarity with advertising standards and compliance regulations in the relevant market
Eight steps from download to publish.
- 01Open the Advertising Officer job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Advertising Officer job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Advertising Manager) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- How does an advertising officer differ from an advertising manager?
- An advertising officer typically executes and coordinates campaigns day-to-day, while an advertising manager sets strategy and oversees the officer's work along with broader budget ownership.
- What skills matter most when hiring an advertising officer?
- Strong vendor negotiation, campaign coordination, and familiarity with both digital and traditional advertising channels are typically the priority.
Other documents in this neighbourhood.
Advertising Manager
An advertising manager plans, executes, and measures paid advertising campaigns across digital and traditional channels.
Marketing Manager
A Marketing Manager owns the marketing programme for a product line, segment, or geography.
Marketing Coordinator
A marketing coordinator supports the execution of marketing campaigns, events, and content across channels.
This Advertising Officer job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.