Community Manager job description.
A Community Manager builds and nurtures relationships between a brand and its audience across online and offline channels. They moderate discussions, create engagement content, respond to member inquiries, and gather feedback to strengthen brand loyalty and community growth.
The Community Manager job description · $29
The full editable .docx — role summary, 8 worked responsibilities, qualifications, and skills, formatted for your letterhead. Delivered to your inbox within 24 hours — usually instantly.
Role: Community Manager Reports to: Marketing Manager or Director of Community
A Community Manager builds and nurtures relationships between a brand and its audience across online and offline channels. They moderate discussions, create engagement content, respond to member inquiries, and gather feedback to strengthen brand loyalty and community growth.
- Manage and grow the organization's online community and social channels
- Create engaging content to drive member participation and loyalty
- Moderate discussions and enforce community guidelines
What's inside the document.
One-paragraph plain-English explanation of the role's outcome and scope.
8 responsibilities phrased the way the work is actually done.
4 qualifications a candidate must have to perform on day 30.
3 qualifications that would make a candidate excellent in year two.
5 skill chips you can copy directly into your ATS.
Marketing Manager or Director of Community
A complete document set.
- Word document (.docx) — fully editable
- PDF — signature-ready
- Google Docs — one-click copy to your Drive
- 12 months of updates to this document
- Commercial-use licence for internal and client work
The work, not the title.
- Manage and grow the organization's online community and social channels
- Create engaging content to drive member participation and loyalty
- Moderate discussions and enforce community guidelines
- Respond promptly to member questions, feedback, and concerns
- Organize events, campaigns, or programs to strengthen community ties
- Track engagement metrics and report on community health
- Collaborate with marketing and product teams on community feedback
- Identify and cultivate relationships with brand advocates
Required — and what would make a candidate excellent.
- 2+ years of community management or social media experience
- Strong written communication and interpersonal skills
- Familiarity with community platforms and social media tools
- Ability to handle sensitive or difficult member interactions professionally
- Experience with community analytics and reporting tools
- Background in content creation or copywriting
- Experience managing online communities at scale
Eight steps from download to publish.
- 01Open the Community Manager job description in Word or your one-click Google Docs copy.
- 02Replace placeholders for company name, reporting line, and location with your specifics.
- 03Tighten the summary to one paragraph that names the team's outcome, not just the role.
- 04Edit the responsibilities to match the actual scope of the seat — aim for 6 to 8 items, not 12.
- 05Separate required qualifications from preferred. Required is what a candidate must have to do the work on day 30; preferred is what would make them excellent in year two.
- 06Add salary range guidance using BLS, Payscale, or your own band data — do not copy generic figures.
- 07Have the hiring manager and one peer read it. Cut anything that wouldn't survive a candidate question.
- 08Publish to your ATS, intranet, and external careers page.
The right document at the right moment.
Use this Community Manager job description any time you are opening or reopening a seat at this level. The mid band sets the calibration — copy the document, tighten it to your specific scope, and circulate to the hiring panel before the first interview.
The reporting line (Marketing Manager or Director of Community) and skills list are starting points. Override either if your org structure or stack differs from the norm — the template is a draft, not a contract.
Honest answers before you download.
- Is a Community Manager the same as a Social Media Manager?
- They overlap but differ in focus: Community Managers prioritize relationship-building and engagement, while Social Media Managers focus more on content publishing and campaign strategy.
- What tools does a community manager typically use?
- Common tools include social media schedulers, community platforms (like Discord or forums), and analytics dashboards to track engagement and sentiment.
Other documents in this neighbourhood.
Social Media Manager
A Social Media Manager plans, creates, and manages content across a company's social platforms to build brand awareness and audience engagement.
Social Media Coordinator
A Social Media Coordinator manages an organization's day-to-day presence across social platforms, creating and scheduling content, engaging with followers, and tracking basic performance metrics.
Content Manager
A content manager plans, produces, and oversees content across a company's digital channels, including website, blog, social media, and email.
This Community Manager job description is a professionally drafted starting point for your hiring process and is not legal advice. Hiring practice varies by jurisdiction (e.g. pay-transparency laws differ across US states and AU jurisdictions). Adapt this document for your specific location and have employment counsel review any clauses you add before publishing. Salary varies by region, employer type, and experience. Reference BLS or current industry surveys for ranges. Full disclaimer.